Rupam Borah
Rupam Borah is an Indian brand strategy and design professional with experience across advertising, branding, and business-oriented creative leadership. He has worked in senior creative roles at several advertising agencies and has been associated with multidisciplinary branding and design initiatives.
Early Life
Rupam Borah was born on 03 October 1969 in Assam. His early exposure to art and visual communication influenced his academic and professional direction toward applied design and branding.
Education
He holds a Bachelor of Fine Arts in Applied Arts from Delhi College of Art. His academic training focused on applied design principles, visual communication, and creative problem-solving. His professional interests later expanded to include brand strategy and design-led business thinking.
Career
Rupam Borah began his professional career in advertising and branding, working with agencies such as Clarion, Bates, Ogilvy, and Leo Burnett. Over time, he progressed to leadership roles, including Executive Creative Director positions, where he was involved in creative strategy, campaign development, and brand-building initiatives across sectors.
With experience spanning more than two decades, his work has covered branding, advertising, packaging, visual merchandising, spatial design, and related creative disciplines. He has contributed to brand initiatives for both established organisations and emerging enterprises across multiple industries.
Entrepreneurial Roles
He is a co-founder of Oneify and La Belle Vie, where his role involves integrating brand strategy, storytelling, design systems, and spatial experience. His work in these ventures focuses on long-term brand development and strategic alignment rather than short-term promotional outcomes.
Professional Engagements
Rupam Borah has worked with organisations across consumer goods, healthcare, sports, culture, and development sectors. His professional portfolio includes assignments for multinational companies, cultural institutions, and non-profit organisations, reflecting a cross-category approach to branding and communication.
Creative Interests
In addition to his professional work, he engages in photography, travel, cooking, and animal care. These interests inform his design perspective and contribute to a human-centred approach in his professional practice.