Hemant Mishrra

Hemant Mishrra is an Indian brand strategist, marketing consultant, and author based in Mumbai, Maharashtra. He is known for his expertise in new product launches, brand storytelling, and business acceleration for startups and SMEs. As the Founder and CEO of Neeti Brand Accelerator and Avissa Chatbots, he has played a pivotal role in shaping several 100 crore+ brands in India.

Early Life

Hemant Mishrra was born and raised in India. From an early age, he displayed an interest in communication, storytelling, and strategic thinking, which later became the foundation of his career in marketing and brand strategy.

Education

Bachelor of Engineering (Electrical) – Malaviya National Institute of Technology, Jaipur (1971–1977)
Post Graduate Diploma in Business Management (Marketing) – XLRI Jamshedpur (1979–1981)
Advanced Marketing Management – Columbia University, New York, USA

Career

Hemant Mishrra began his professional journey in marketing and sales, holding leadership positions in major Indian companies before founding his own ventures.

Founder & CEO, Neeti Brand Accelerator (2007–Present): Through Neeti, he helps organizations create brand strategy roadmaps, execute high-impact product launches, and build strong customer engagement models. His consultancy has assisted several clients in achieving market disruption and exponential growth.
Vice President (Sales & Marketing), Elder Pharmaceuticals Ltd. (2003–2007): Oversaw OTC division and successfully launched products like Tiger Balm and FairOne Fairness Cream across India.
Vice President (Sales & Marketing), Bajaj Consumer Care (2001–2004): Revived Bajaj Almond Drops Hair Oil with the iconic "300% More Vitamin E" campaign, leading to its rise as a ₹700 crore brand.
Vice President (Sales & Marketing), Charak Pharma Pvt. Ltd.: Created and led the company’s OTC division, introducing products like Charak Honey and Charak Chyawanprash.

He has also worked on pioneering brand launches such as Mango Maaza and Captain Cook Salt, both regarded as landmark case studies in Indian brand marketing.

Achievements

Launched and scaled multiple household brands including Mango Maaza, Captain Cook, Bajaj Almond Drops Hair Oil, and Malas Fruits.
Recognized as a leading mentor for startups and SMEs in India.
Author and speaker on brand building, storytelling, and marketing innovation.
Creator of AI-driven customer engagement platforms through Avissa Chatbots.

Philanthropy

Hemant Mishrra has mentored numerous young entrepreneurs and startups, guiding them in brand creation and market strategy. His mentorship initiatives focus on empowering small businesses with sustainable growth frameworks.

Personal Life

Hemant Mishrra resides in Mumbai, Maharashtra, India. He is passionate about cricket, public speaking, and numerology. He is fluent in English and Hindi.