Brand

A brand represents the image, identity, and value of a company or product.

It includes logos, names, designs, and customer experiences.

Strong branding builds trust, loyalty, and recognition.

Keywords: brand, branding, company identity, brand strategy

A brand is the unique identity of a business or product as perceived by the public. It includes names, symbols, designs, messages, and emotional associations. Branding aims to establish a distinct presence in the market and in consumers’ minds. Successful brands communicate core values, evoke trust, and influence customer behavior. Beyond visuals, branding involves tone, storytelling, customer service, and reputation. Companies invest heavily in brand strategy to build loyalty, command higher pricing, and differentiate themselves from competitors.

See also

• Company
• Digital
• Marketing
• Business