Jace Consumer Goods

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Jace Consumer Goods is a beverage and FMCG company based in Mumbai, Maharashtra. Founded by Mayur Jayan Khillare, the company manufactures and distributes energy drinks, club soda, alkaline water, and mineral water, while expanding into juices, RTD cocktails, dairy, and snacks. Known for its innovation-led approach, Jace integrates in-house manufacturing, scalable production, and consumer-focused brand strategies.

About

Jace Consumer Goods was established with a vision to provide high-quality, affordable, and refreshing products. The company’s portfolio includes beverages and food services, supported by the Jace Sip and Bite retail café-format outlets. Its strategy is driven by in-house product development, brand diversification, and continuous R&D for future categories.

Vision

To become India’s leading beverage and food brand by delivering refreshing, healthy, and affordable products across beverages, snacks, and dairy.

Mission

To innovate and manufacture premium yet affordable consumer products in India, beginning with beverages and expanding into everyday lifestyle categories.

Founder

The company was founded by Mayur Jayan Khillare, who also serves as Director of Sbeng Group of Companies. With over a decade of leadership in sales, township development, and corporate compliance, he has managed projects worth over ₹1000 crore and guided Jace’s growth in the FMCG sector.

Business Philosophy

Jace follows the philosophy of living boldly and unapologetically. The brand positions itself as a lifestyle choice, offering energizing drinks for the day and indulgent beverages for the night, under the motto Live Bold. Drink Jace.

Core Business Pillars

  • In-house manufacturing
  • Product development and innovation
  • Brand diversification
  • Retail and QSR integration through Jace Sip and Bite
  • Future-focused portfolio planning

Product Portfolio

Current products:

  • Jace Classic Energy Drink
  • Jace Cranberry Energy Drink
  • Jace Ginger Ale
  • Jace Alkaline Water
  • Jace Mineral Water
  • Jace Club Soda and Flavoured Soda

Planned expansion:

  • Pulp-based fruit juices
  • Mocktails (non-alcoholic)
  • RTD cocktails (5–8 percent alcohol)
  • Dairy line (flavoured milk, smoothies, yogurt drinks)
  • Snacks division (chips, baked snacks, packaged finger foods)

Achievements

  • Recognized as Quality Beverages Manufacturer of the Year 2023 at the India Bizz Achiever’s Awards
  • Media coverage in Republic News India, Indian Bulletin, Indian Sentinel, Hindustan Saga, and Flipboard

Associated Company

Jace Consumer Goods operates alongside Sbeng Group of Companies, established in 2006 in Mumbai. Sbeng specializes in township development, architecture, and engineering, with projects worth over ₹2000 crore across India, including PMAY housing, IHSDP schemes, and rural development initiatives.

Contact

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