Saroj Bachawatt
Saroj Bachawatt is an Indian entrepreneur based in Kolkata, West Bengal. He is the founder of Shree Siddhi Vinayak Garments and the creator of the babywear brand Mums World. With a career spanning more than three decades, he has worked across computer marketing, clothing marketing, exports, and manufacturing, establishing himself as a prominent entrepreneur in the Indian baby products industry.
Early Life and Education
Saroj Bachawatt was born on 30 June 1971 in Kolkata, West Bengal, India. He completed his graduation from Calcutta University. His entrepreneurial journey has been driven by determination, innovation, and a commitment to quality manufacturing.
Career
Saroj Bachawatt began his professional career in computer marketing in 1991. In 1993, he entered the clothing marketing sector, gaining valuable experience in the textile industry. By 1999, he had expanded into export activities, strengthening his understanding of domestic and international markets.
In 2001, he founded Shree Siddhi Vinayak Garments and launched the brand Mums World. The company specializes in manufacturing newborn baby clothing accessories and premium baby gift sets. Over the years, Mums World has become one of the recognized names in the baby products segment in India.
The company offers a wide range of newborn baby accessories and gift sets priced approximately between ₹150 and ₹1,050, making quality products accessible across different customer segments. The brand is regarded as one of the early pioneers in the organized baby gift set market in India.
Driven by continuous innovation, hard work, and a commitment to using premium-quality cotton fabrics, Saroj Bachawatt has expanded the reach of Mums World across India. Today, the brand has a strong presence in premium retail stores nationwide and continues to serve thousands of families with thoughtfully designed baby products.
Mums World
Mums World is the flagship brand of Shree Siddhi Vinayak Garments. The brand focuses on manufacturing comfortable, safe, and stylish products for newborn babies. Its product portfolio includes:
- Newborn Baby Clothing
- Baby Accessories
- Baby Gift Sets
- Cotton Baby Essentials
- Premium Gift Packs
- Infant Care Products
The brand slogan,
"Smart Mom, Smarter Baby"
reflects its commitment to providing thoughtfully designed products that combine comfort, quality, functionality, and modern styling for the next generation.
Business Philosophy
Saroj Bachawatt believes that sustained success comes through:
- Hard Work
- Determination
- Product Quality
- Customer Satisfaction
- Continuous Innovation
- Ethical Business Practices
His focus on premium cotton fabrics, attractive product designs, and customer-centric manufacturing has helped establish Mums World as a trusted babywear brand across India.
Personal Life
Saroj Bachawatt is married to Nanda, whom he credits as a constant source of encouragement and support throughout his entrepreneurial journey. The couple has two sons, Shranjay and Arpit, affectionately known as Goji and Poji. Their daughter-in-law, Hanisha, is regarded as a cherished member of the family.
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