Draft:Ranaji Agro

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Ranaji Agro is a Gujarat-based agribusiness company specializing in certified hybrid seeds, seed technology, and customized agricultural solutions. Established in 2010 by seasoned agripreneur Prakash Khatri, the company has grown into a reliable name across India's farming landscape. It is headquartered in Himatnagar, Gujarat, and operates a pan-India network of farmers, agronomists, and dealers.

History & Background

Ranaji Agro was conceptualized by Prakash Khatri with the mission of transforming rural agriculture by providing quality seeds and personalized guidance to farmers. The company was founded after decades of family involvement in the seed industry under the legacy brand Swati Seeds. Drawing from this experience, Ranaji Agro aimed to bring innovation, standardization, and scale to agricultural seed production in India.

Since its foundation in 2010, the company has emphasized research, field validation, and regional customization. It started with a small team in Gujarat and has since expanded operations to serve thousands of farmers across India.

Vision and Philosophy

Ranaji Agro’s guiding principle is embedded in its slogan: *“Jyada upaj ki ek hi reet”* (One simple rule for higher yield). The company believes in combining traditional farming wisdom with scientific research to empower rural India. Ranaji Agro places a strong focus on:

  • Farmer education and training
  • Sustainable farming practices
  • Scientific seed development
  • Post-sales field support

Core Products & Services

Ranaji Agro delivers a comprehensive suite of seed and farm-support services, including:

1. Seed Portfolio

  • Hybrid Seeds – High-yield, pest-resistant varieties for grains, vegetables, and oilseeds
  • Vegetable Seeds – Tomato, chili, bottle gourd, ridge gourd, okra, cucumber, and more
  • Pulses & Field Crops – Moong, urad, chana, wheat, and maize

2. Farm Advisory

  • On-field agricultural guidance through regional agronomists
  • Customized crop plans based on geography, season, and soil type
  • Pest and disease management advice
  • Harvest planning and post-harvest support

3. Seed Quality & R&D

  • In-house labs for seed germination and purity testing
  • Collaboration with agri-research centers for seed trials
  • Weather-based planning tools for resilient farming

4. Delivery & Support

  • Pan-India logistics and distribution network
  • Doorstep delivery for remote farmers
  • Retail partnerships with agri-input stores
  • 24x7 customer support and WhatsApp helpline

Expansion and Reach

Ranaji Agro began in Himatnagar and initially focused on Gujarat and Rajasthan. Due to rising demand and farmer success stories, the company scaled its operations to serve Maharashtra, Madhya Pradesh, Uttar Pradesh, Punjab, Haryana, and South Indian states.

Through its regional presence and agronomy camps, Ranaji Agro supports:

  • 500+ distribution partners
  • 2,00,000+ farmers directly
  • 12+ states with active field networks

Companies

Ranaji Agro operates alongside a network of other agricultural companies founded and managed by Prakash Khatri, expanding its expertise and vertical integration in the seed industry:

  • Ranaji Crop Science Pvt Ltd: R&D-centric company that focuses on genetic improvements and hybrid development - ranajiseeds.com.
  • Devkishanji Vaktaji & Sons (Swati Seeds): Legacy seed brand serving Indian farmers since 1968; known for trust and field-tested varieties - swatiseeds.com.
  • DVS Crop Science Pvt Ltd: A modern agriculture brand operating under Mordevs Seeds; known for biotech and advanced seed varieties - mordevsseeds.com.

Leadership

Prakash Khatri, the founder, is a veteran in the seed and agritech industry with over two decades of entrepreneurial experience. Under his leadership, Ranaji Agro has grown from a small Gujarat-based venture to a nationally respected agri-brand.

Bharti Khatri, co-director, plays a key role in administration and finance, ensuring the smooth backend operation of all group companies.

Community Impact

Ranaji Agro is not only a seed supplier but also a rural empowerment brand. Its field officers regularly conduct village-level training camps, workshops, and soil health drives. The company works with:

  • Farmer Producer Organizations (FPOs)
  • Local agricultural universities
  • Krishi Vigyan Kendras (KVKs)

Their aim is to raise awareness about modern farming, soil conservation, and hybrid productivity.

Social Media & Contact

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