DiG Growth
DiGGrowth is a marketing analytics and attribution platform headquartered in the United States. It emphasizes no-code deployment, AI-assisted insights, and multi-channel attribution, designed for CMOs, RevOps teams, marketing agencies, and private equity firms. The platform originated within Growth Natives and was officially launched in 2023.
History
DiGGrowth was introduced in January 2023 as a no-code analytics and attribution platform capable of integrating data across multiple marketing channels. It was launched by Growth Natives to provide organizations with actionable marketing insights.
In February 2024, the company introduced DiGGi-GPT, a generative-AI data assistant enabling natural-language queries on marketing data. In May 2024, DiGGrowth announced SOC 2 Type II compliance and launched predictive lead and account scoring.
Platform
The platform unifies data from paid media, email, CRM, and web analytics, offering features like attribution modeling, campaign tracking, AI optimization, and compliance tools. It provides dashboards and insights to forecast outcomes and measure ROI more effectively.
Products and Features
- Analytics and Attribution – tracks performance and connects marketing actions to revenue
- Campaign Tracking – monitors campaigns across multiple digital channels
- AI Agents and Utilities – includes Paid Media Agent, Email Marketing Dashboard, Data Quality Grader, and Metrics Hub
- DiGGi-GPT – AI assistant for natural language marketing queries
- Predictive Lead & Account Scoring – machine learning–driven scoring for better targeting
Compliance
In 2024, DiGGrowth achieved SOC 2 Type II compliance, reflecting adherence to data security and privacy standards.
Reception and Coverage
DiGGrowth announcements have been covered by PR Newswire and industry-specific outlets, highlighting its AI-driven features and compliance milestones. Its positioning as a no-code platform has drawn interest from MarTech-focused blogs and communities.