Animesh kumar
Animesh Kumar is an Indian retail and distribution professional with over 20 years of experience in the apparel and fashion retail industry. He is currently associated with Pepe Jeans India Limited as AVP – Distribution & Value Retail, where he oversees nationwide sales, retail expansion, and channel development.
He is passionate about fostering high perfoming teams and creating a purpose driven inclusive culture. Know for delivering strategic turnarounds, he has consistently exceeded growth while embedding innovation at the core of his leadership.
Early Life and Education
Animesh Kumar was born on 14 February in Samastipur, Bihar, India. He pursued higher education in business and marketing, earning:
- Master of Business Administration (MBA – Marketing)
- Bachelor of Business Administration (BBA – Marketing)
His academic background laid the foundation for a long-term career in retail operations, distribution strategy, and business leadership.
Professional Career
Pepe Jeans India Limited
Animesh Kumar currently serves as AVP – Distribution & Value Retail at Pepe Jeans India Limited. In this role, he leads nationwide distribution, retail expansion strategy, and market penetration initiatives aligned with the company’s growth objectives.
Being Human Clothing
Previously, he served as Director – Sales at Being Human Clothing.
Reliance Brands Limited
At Reliance Brands Limited, Animesh Kumar managed zonal sales and distribution for premium global brands including GAS Jeans, La Martina, and Starter
Arvind Fashions Limited
Animesh Kumar held multiple leadership roles at Arvind Fashions Limited, including Deputy General Manager and Regional Manager – West.
Early Career
He began his career with ITC Limited as an Area Sales Executive, contributing to the retail launch and expansion of the John Players brand across new geographies.
Leadership Approach
Animesh Kumar is known for a leadership style centered on:
- Strategic clarity and execution discipline
- Data-driven decision-making
- Strong distributor and partner relationships
- Team development and performance enablement
He consistently advocates scalable systems, operational rigor, and long-term value creation in retail and distribution.
Certifications
- Certified Great People Manager – Great Manager Institute (2024)
- SalesPro Simulation Workshop – Enparadigm Performance Solutions
- Effective Channel Management Masterclass – GRIPPEL
- Communicating Effectively – NHRD
- Multiple Store Supervision Course – Friedman Group
Professional Interests
His professional interests include retail expansion strategy, channel development, consumer engagement, brand growth, and building sustainable distribution ecosystems in the fashion and lifestyle sector.