Imdadulla Shariff
Imdadulla Shariff is an Indian entrepreneur and business leader based in Bengaluru, Karnataka. He is the Chief Executive Officer and Founder of Victous Life Sciences Private Limited and has extensive experience in the direct selling and wellness industry. Victous Life Sciences operates with a focus on health and wellness solutions, positioning itself as a research-driven organization aimed at improving quality of life through structured business and distribution models.
Early Life and Education
Imdadulla Shariff was born on 11 August 1979. He pursued higher education in business management and completed a Master of Business Administration. He also studied business management at Al-Ameen College of Arts, Science and Commerce, which laid the foundation for his career in marketing, operations, and leadership.
Career
Imdadulla Shariff began his professional journey in the direct selling industry in the early 2000s. He worked as Marketing Manager at CNI Enterprise India Private Limited, where he gained experience in marketing strategy and concept marketing.
He later served as Branch Manager at Monavie India Enterprises Private Limited, followed by a long tenure as Vice President at IndusViva Healthsciences Private Limited from 2013 to 2022, where he was involved in business growth, distribution development, and leadership management.
From April 2022 to February 2024, he served as Chief Operating Officer at OK Lifecare Private Limited, overseeing operational strategy and organizational performance.
In February 2024, he founded Victous Life Sciences Private Limited and currently serves as its Chief Executive Officer, leading the company’s strategic direction, operations, and business expansion.
Victous Life Sciences
Victous Life Sciences Private Limited operates in the health and wellness sector through a direct selling business model. The company focuses on research-driven products, ethical business practices, and customer-centric solutions aimed at enhancing overall well-being.
Leadership Approach
Imdadulla Shariff is known for a strategic and people-focused leadership style. His experience across Indian and international markets has enabled him to build sales teams, develop distribution networks, and streamline operations. His leadership emphasizes long-term growth, operational discipline, and sustainable business practices.
Professional Expertise and Leadership
Imdadulla Shariff has over 26 years of experience in the direct selling industry. His professional expertise spans operations management, sales and marketing, concept marketing, business development, distribution management, and client relationship management.
He has demonstrated the ability to handle complex direct selling operations and drive sales growth aligned with organizational objectives. His leadership style is consultative and result-oriented, with a focus on negotiation, performance optimization, and strategic decision-making.
He has worked across varied geographical regions in India and international markets, contributing to the expansion of businesses from inception stages and the streamlining of operational systems. His professional background includes building efficient sales teams, distributor networks, and manufacturer partnerships through structured leadership and motivational management practices.
Personal Life
Imdadulla Shariff resides in Bengaluru, Karnataka, India, and remains actively involved in business leadership, mentoring, and organizational development.