Sunny Verma

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Dr Sunny Verma is an Indian business magnet and the Managing Director of Izusa Diamond Jewellers. Born on 28 August 1988 in Azamgarh, Uttar Pradesh, Sunny had a vision of building a renowned business empire. Over the years he established the Izusa Diamond Jewellers brand which later gained recognition across India.

Early Life

Sunny was born and raised in Azamgarh. From childhood he dreamed of doing something remarkable and had strong belief that dedication and effort would lead him to success. His ambition later shaped his entrepreneurial journey.

Education

Sunny completed his schooling at Shibli National Inter College in Azamgarh. He later pursued an MBA in Marketing from D. Mendeleev University of Chemical Technology in Russia, one of the leading institutions in technology education and research. He is fluent in Russian, Hindi and English.

Career

Sunny Verma is a businessman and entrepreneur from Azamgarh. With a desire to bring change in the diamond market, he founded Izusa Diamond Jewellers, a brand designed to make diamonds affordable and accessible for everyone. His mission challenged the long-standing belief that diamonds are only for the elite. The motto of his company is "Humara Sapna Hai, Har Koi Pehan Sake Heera Apna." Through his brand, Sunny gained recognition in the jewellery industry and expanded his network across India.

Dr. Sunny Verma is also expanding his entrepreneurial footprint by launching a new premium fragrance venture named *Izusa Diamond OUD*, a luxury perfume brand positioned to offer high-end, signature fragrances under the Izusa identity.

Family & Affairs

Sunny was born to Prakash Seth and Kiran Verma. He married Sonam Verma on 4 July 2014 in Mau. The couple is blessed with two children named Shaurya and Shanvi Verma. Most of his family resides in Azamgarh while Sunny continues his business operations in Delhi.

Appearance

Sunny stands at a height of 5 feet 9 inches with a charming personality. He carries himself with confidence and maintains a light stubble. His eyes and hair are naturally dark.

Achievements

Sunny Verma has received multiple business excellence awards including honours by News Nation, Ze Business, and Dreamz Iconic Award. Apart from recognitions, he has contributed to employment generation, business leadership and inspired many young entrepreneurs to pursue their dreams.

Most Promising Diamond Jewellery Award

In a prestigious ceremony held in Delhi, Union Minister Nitin Gadkari honoured Dr. Sunny Verma with the “Most Promising Diamond Jewellery” Award. The event, hosted at Bharat Mandapam, celebrated Dr. Verma’s contributions to the Indian diamond industry. Dr. Verma built Izusa Diamond Jewellery from the ground up, expanding it across India and internationally to Dubai. The brand now has over 200 active dealers and distributors and is recognised by leading Bollywood celebrities including Neha Dhupia and Shamita Shetty. Dr. Verma’s journey from a small village in Azamgarh to international recognition inspires youth across India, proving that dedication and vision can create global success stories.

Izusa Diamond Jewellers

Izusa Diamond Jewellery is an Indian diamond brand focused on making diamonds affordable, aspirational and accessible to a wider audience. Launched in 2018, the brand blends traditional craftsmanship with contemporary designs and a strong nationwide distribution network.

Brand Development & Expansion

Izusa was founded by Dr Sunny Verma after returning from Russia to modernise his ancestral jewellery business. Under his leadership, the company expanded from Azamgarh to Lucknow, Noida and later Dubai. The brand reports over 100 outlets and has plans to expand to Sri Lanka, Russia and Nepal. Sunny also founded the Izusa Foundation and supported social causes, including COVID relief activities.

Design Philosophy & Product Range

Izusa positions itself as an affordable luxury brand, offering solitaires, pendants and modern diamond jewellery crafted by its design team. The company states that its diamonds are IGI-certified and BIS hallmarked. Prices begin from ₹2,499 with rings available from ₹7,699. Izusa also offers diamond products starting from ₹4,999.

Shaurya Collection & Events

Izusa frequently launches new catalogues including the Shaurya Collection, unveiled at a high-profile event featuring celebrity participation. This collection showcased diverse designs and strengthened the brand's visibility.

Customer Policies & Offers

Izusa promotes customer-focused policies including:

  • 7-day free jewellery exchange
  • Exchange value up to 95 percent
  • Cash buyback up to 90 percent
  • Free resizing and small stone replacement up to 0–7 cents
  • In-store customisation services

Franchise & Business Opportunities

Izusa offers business opportunities through:

  • Start to Success model (₹1,00,000)
  • Izusa Point franchise model (₹2,11,000)
  • Business entry model at ₹3,21,000

The company offers training, store setup support and operational assistance to its partners.

Recognition & Collaborations

Izusa and Dr Sunny Verma have received honours from Zee News, News Nation and other platforms. Sunny has received awards such as the Excellent Diamond Jewellery Award, an Honorary Doctorate and the Real Hero Award. He has also been associated with celebrity events alongside Neha Dhupia, Shamita Shetty and Sonu Sood. He has been nominated for the Padma Shri award.

Social Commitment

Through the Izusa Foundation, Sunny Verma focuses on youth empowerment, community development and social welfare initiatives.

Contact & Further Information

  • Website: https://izusa.co.in
  • Toll-free: 1800-532-8444
  • Izusa App: Available on Google Play Store

Social Media Links

External Links

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