Amresh Pratap Yadav

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Amresh Pratap Yadav, commonly referred to as Amresh Yadav, is an employer branding and talent marketing leader based in Mumbai. He currently serves as General Manager and Lead for Employer Branding at Johnson Controls for India and the Pacific region. Amresh combines strategic communications, digital trend expertise, and talent intelligence to build employer value propositions, campus engagement programs, and employee advocacy initiatives that align brand promise with employee experience.

Early life and education

Amresh was born in Singrauli, Madhya Pradesh, and celebrates his birthday on 1 September. He completed a Master of Arts in Media and Advertising from the University of Leicester, United Kingdom, graduating with merit. His academic work included a dissertation on social media advertising practices, which analyzed how leading apparel brands use social platforms to influence purchase intent.

Professional career

Amresh’s professional experience spans employer branding, campus recruitment, and talent marketing across corporate, startup, and advisory roles.

  • Johnson Controls — General Manager / Lead, Employer Branding (Aug 2022–present). He leads employer branding across India and the Pacific, overseeing content strategy, social media, EVP development, campus engagement, and employee experience programs.
  • Johnson Controls — Employer Branding Manager (Dec 2021–Jul 2022). He contributed to EVP articulation, recruitment marketing campaigns, and internal advocacy.
  • Santa Fe Relocation — Employer Branding, Consumer Business (Sep 2017–Dec 2021). He designed talent-facing communication strategies and employer positioning for global mobility services.
  • Larsen & Toubro — PT&D HR, Employer Branding & Campus (Sep 2011–Feb 2015). He focused on university recruitment, talent attraction, and early-stage branding initiatives.
  • Founder / Co-founder roles:
  • Leczon.com — EdTech startup for students to share notes and learning resources (Aug 2009–Aug 2011).
  • HappyRailing.com — Travel-tech platform to connect train travelers and enable travel storytelling and vlogging (Jan 2013–Oct 2014).

Throughout his career, Amresh has blended practical HR and marketing experience with entrepreneurial experimentation to create employer branding programs that resonate with both candidates and employees.

Selected projects and contributions

  • Employer Value Proposition (EVP) design and rollout for multinational clients, emphasizing authentic employee narratives and measurable talent outcomes.
  • Data-driven recruitment marketing campaigns using social platforms and content-first storytelling.
  • Campus engagement programs that connect academic talent pipelines with corporate roles and internship pathways.
  • Internal influencer programs and employee advocacy campaigns that amplify employer brand reach organically.

Public speaking, awards and recognition

Amresh is a practitioner speaker and storyteller who has delivered talks at TEDx events and industry platforms. He is an AI & ML enthusiast who incorporates data and analytics into talent marketing practice. He has also been featured in industry publications and has been shortlisted for corporate recognition in employer branding circles.

Philosophy and approach

Amresh believes employer branding sits at the intersection of business strategy, organizational culture, and individual human experience. His approach prioritizes authenticity, measurable outcomes, and inclusive employer experiences that reflect the brand promise inside the organization as well as outside it.

Selected publications and media

  • LinkedIn articles and thought pieces on employer branding, recruitment marketing, and digital talent strategies.
  • Presentations and TEDx talks focused on storytelling, talent experience, and the future of work.

Skills

  • Employer branding strategy
  • Recruitment marketing and social media advertising
  • Employer Value Proposition (EVP) development
  • Campus engagement and university recruitment
  • Content strategy and corporate storytelling
  • Talent market intelligence and analytics

Education

  • Master in Media & Advertising, University of Leicester (2015–2017) — Merit. Dissertation: Social media advertising practices and consumer response.
  • Additional executive learning and certifications in digital marketing, communications, and HR practices.

External links

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