Ganesh Kumar D
Ganesh Kumar D is an Indian entrepreneur and business executive based in Chennai, Tamil Nadu. He has built a multidisciplinary career spanning digital media, e-commerce, consumer brands, financial services, EdTech, business strategy, marketing, sales, revenue growth, and digital transformation.
He currently serves as Group Chief Marketing & Business Officer at EBG Group, where he leads business strategy, branding, marketing, sales, revenue growth, franchising, licensing, strategic partnerships, and business transformation across the group's diverse portfolio. He is also the Founder and CEO of Weet Group, a digital media, e-commerce, and consumer brand venture.
Early Life
Ganesh Kumar D was born on 16 November 1990 in Chennai, Tamil Nadu, where he was also raised. His interest in technology and the internet developed at an early age.
While studying in the 8th standard, he launched his first website. By 2010, he had built online communities with more than 200,000 followers during the early development of social media in India.
This early experience in digital community building became a foundation for his later work in digital media, e-commerce, audience development, and business growth.
Education
Ganesh Kumar D holds a Master's in Leadership from the Indian School of Business (ISB). He has also completed a certification programme in Agentic AI from the Massachusetts Institute of Technology (MIT).
His educational background reflects his focus on leadership, emerging technologies, digital innovation, and AI-driven business transformation.
Career
Ganesh Kumar D began his professional journey in digital marketing and subsequently developed expertise across digital media, e-commerce, growth strategy, revenue management, marketing, sales, business development, and business leadership.
Stan Ventures
Ganesh Kumar began his professional career at Stan Ventures as a Digital Marketing Manager. His early work in digital marketing provided the foundation for his later career in digital growth, media, e-commerce, and business strategy.
IncNut Digital
Earlier in his career, Ganesh Kumar joined IncNut Digital as one of its early employees, when the company had a team of fewer than 10 members.
He played a key role in building and scaling its digital media and e-commerce ecosystem, contributing to platforms such as StyleCraze and MomJunction.
He later contributed to the launch and growth of consumer-focused personalised beauty and wellness brands, including SkinKraft and Vedix, which pioneered personalised skincare and wellness solutions in India.
IncNut Digital, the company behind SkinKraft and Vedix, was subsequently acquired by Emami. Emami agreed to acquire a 60% stake for ₹321 crore, with the remaining stake to be acquired subsequently.
K12 Techno Solutions
At K12 Techno Solutions, Ganesh Kumar served as Vice President – Growth & Revenue. He was responsible for digital growth, marketing, sales, and revenue initiatives across EdTech businesses.
His role involved developing growth strategies, strengthening digital acquisition, improving revenue performance, and supporting business expansion.
Shriram Group
Ganesh Kumar also served as Group Head – Digital Business Growth & Cross Sell, driving digital transformation and growth initiatives across the group.
He played a key role in the digital integration of Shriram City Union Finance and Shriram Transport Finance following their merger to form Shriram Finance. His work involved helping bring together the customer-facing digital ecosystem of the B2C and B2B businesses under the unified Shriram Finance platform.
He also played a key role in launching and scaling ShriramOne, the group's financial services super app, which has surpassed 10 million downloads on the Google Play Store.
Nibav Lifts and Elite Elevators
Ganesh Kumar served as Global Head – Growth & Strategy at Nibav Lifts and Elite Elevators.
In this role, he led international growth, marketing, and sales initiatives. During his tenure, the company expanded across more than 10 countries, including:
- United States
- Canada
- Australia
- Thailand
- Mexico
- Kenya
- Malaysia
- United Arab Emirates
His responsibilities included international business growth, marketing strategy, sales development, market expansion, and commercial planning.
EBG Group
At EBG Group, Ganesh Kumar serves as Group Chief Marketing & Business Officer.
He joined EBG Group as Director of Business Strategy & Marketing before being promoted to the group leadership position.
In his current role, he leads:
- Business Strategy
- Branding
- Marketing
- Sales
- Revenue Growth
- Franchising
- Licensing
- Strategic Partnerships
- Business Transformation
His portfolio spans businesses and brands including:
- Acer Electric
- Carlton Group
- Daewoo Appliances
- Hard Rock
- Adhira & Appa Café
- Chhota Bheem Café
- Ageon Longevity
- Nonstop Group
- Natuf
- Tarzan
- Native Touch
- Tollywood Pro League
- Vajram Electric
- Franchise World
- EBG Realty
- EBG Landholding
Through his group-level responsibilities, Ganesh Kumar contributes to business strategy, market development, brand growth, revenue generation, strategic partnerships, and expansion across EBG Group's diverse portfolio.
Entrepreneurship
Ganesh Kumar D is the Founder and CEO of Weet Group, a digital media, e-commerce, and consumer brand venture.
He launched WeetNow, a digital media platform focused on women's health and lifestyle. The platform grew to more than 15 million followers on social media and subsequently expanded into e-commerce and consumer products.
The Weet Group portfolio includes brands and ventures such as:
- WeetNow
- WeetMart
- WeetKart
- Laknew
- Being Mother
- RapidSteam 2000
- Wilaap
His entrepreneurial approach combines digital media, audience development, e-commerce, consumer products, performance marketing, and business strategy.
Digital Community Building
Ganesh Kumar D's career has been closely associated with the development of digital communities and online businesses.
His early experience in building large online communities gave him an understanding of audience behaviour, digital engagement, content distribution, and online growth.
He later applied these capabilities to digital media platforms, e-commerce businesses, consumer brands, and technology-enabled business models.
His entrepreneurial work demonstrates an approach that combines digital audience building with commercial opportunities, consumer products, e-commerce, and performance marketing.
Business Strategy and Leadership
Ganesh Kumar D has developed professional expertise across multiple areas of business and organizational leadership.
His areas of expertise include:
- Business Strategy
- Digital Transformation
- Digital Media
- E-commerce
- Marketing
- Branding
- Sales
- Revenue Growth
- Business Development
- Consumer Brand Development
- Strategic Partnerships
- Franchising
- Licensing
- P&L Management
- Team Leadership
- Growth Strategy
- Emerging Technologies
- AI-driven Business Transformation
He has led multidisciplinary teams across marketing, sales, technology, product, analytics, operations, and business development.
He has also mentored startups and business professionals on business growth, digital transformation, and scaling businesses from early-stage operations to larger commercial organizations.
Professional Approach
Ganesh Kumar D's professional journey reflects a combination of entrepreneurial thinking, digital expertise, commercial strategy, and leadership.
Beginning with digital marketing and online community building, he progressed through roles in digital media, e-commerce, EdTech, financial services, international business growth, consumer brands, and group-level business leadership.
His experience across different industries has enabled him to work at the intersection of technology, marketing, business development, revenue growth, and strategic transformation.
Personal Life
Ganesh Kumar D is married and has two children.
He has two brothers: Arun Kumar, who works in the IT sector in the United States, and Rajkumar, who works for a UK-based company.
Outside his professional career, he has interests in business models, emerging technologies, consumer brands, digital innovation, and continuous learning.
Known For
Ganesh Kumar D is known for his professional contributions in:
- Group Chief Marketing & Business Officer, EBG Group
- Founder and CEO, Weet Group
- Digital Media Entrepreneurship
- E-commerce and Consumer Brands
- Business Strategy
- Digital Transformation
- Growth and Revenue Leadership
- Marketing and Branding
- Strategic Partnerships
- Franchising and Licensing
- Financial Services Digital Transformation
- International Business Expansion
Career Highlights
- Built digital communities with more than 200,000 followers at an early stage of his career.
- Contributed to the growth of digital media and e-commerce platforms including StyleCraze and MomJunction.
- Contributed to the development of personalised consumer brands including SkinKraft and Vedix.
- Led digital growth and revenue initiatives in the EdTech sector.
- Contributed to the digital integration of Shriram Group businesses following the formation of Shriram Finance.
- Played a key role in the launch and scaling of ShriramOne.
- Led international growth and strategy initiatives across more than 10 countries in the elevator industry.
- Built WeetNow into a digital media platform with more than 15 million social media followers.
- Currently leads business strategy, marketing, revenue growth, franchising, licensing, and strategic partnerships across the EBG Group portfolio.
Contact Information
- Website: www.ganeshkumard.com
- LinkedIn: @ganeshdgk
- Instagram: @ganeshdgk121
- Facebook: @ganeshdgk