Ganesh Kumar D
Ganesh Kumar D is an Indian entrepreneur and business executive based in Chennai. He has extensive experience in digital media, e-commerce, consumer brands, financial services, EdTech, and business strategy. He currently holds the position of Group Chief Marketing & Business Officer at EBG Group.
Early Life
Ganesh Kumar D was born on 16 November 1990 in Chennai, Tamil Nadu, where he was also raised. From an early age, he showed interest in technology and the internet, launching his first website while in the 8th standard. By 2010, he had built online communities with more than 200,000 followers during the early development of social media in India.
Education
Ganesh Kumar completed a Master's in Leadership from the Indian School of Business. He also completed a certification programme in Agentic AI from MIT.
Career
Ganesh Kumar began his professional career in digital marketing and progressed into entrepreneurship and senior leadership roles spanning digital growth, revenue, marketing, sales, business strategy, and P&L management. His career covers digital media, e-commerce, EdTech, financial services, consumer brands, home elevators, franchising, and licensing.
At EBG Group, Ganesh Kumar serves as Group Chief Marketing & Business Officer, leading business strategy, branding, marketing, sales, revenue growth, franchising, licensing, strategic partnerships, and business transformation across the group's portfolio. He joined EBG Group as Director of Business Strategy & Marketing before his promotion to the group leadership position.
Prior to EBG Group, he was Global Head – Growth & Strategy at Nibav Lifts and Elite Elevators, where he led growth, marketing, and sales initiatives internationally. During his tenure, the company expanded across more than 10 countries including the United States, Canada, Australia, Thailand, Mexico, Kenya, Malaysia, and the United Arab Emirates.
Ganesh Kumar also served as Group Head – Digital Business Growth & Cross Sell at Shriram Group, overseeing digital growth initiatives across Shriram Finance and other group businesses. He played a key role in launching and growing ShriramOne, the financial services super app.
At K12 Techno Solutions, he was Vice President – Growth & Revenue, managing digital growth, marketing, sales, and revenue initiatives across EdTech businesses.
He is the Founder and CEO of Weet Group, a digital media, e-commerce, and consumer brand venture. He launched WeetNow, a digital media platform focused on women's health and lifestyle, which grew to more than 15 million followers on social media and expanded into e-commerce and consumer products with brands like WeetMart, WeetKart, Laknew, Being Mother, RapidSteam 2000, and Wilaap.
Earlier in his career, Ganesh Kumar worked at IncNut Digital as Head – Digital, contributing to growth in digital media and e-commerce platforms such as StyleCraze and MomJunction. He began his professional journey at Stan Ventures as Digital Marketing Manager.
Entrepreneurship and Digital Community Building
Ganesh Kumar's career is marked by his development of digital communities and businesses from an early stage. His entrepreneurial approach integrated digital media, audience building, e-commerce, consumer products, and performance marketing. The growth of Weet Group exemplifies how a large digital audience can be transformed into a thriving e-commerce and consumer business.
Leadership and Mentorship
His expertise includes business strategy, revenue growth, marketing, branding, sales, business development, and P&L management. Ganesh Kumar has led multidisciplinary teams across marketing, sales, technology, product, analytics, operations, and business development. He has also mentored startups and business professionals on scaling businesses from early-stage operations to larger commercial organizations.
Personal Life
Ganesh Kumar is married and has two children. He has two brothers: Arun Kumar, who works in the IT sector in the United States, and Rajkumar, who works for a UK-based company. Outside his professional career, he has interests in business models, emerging technologies, consumer brands, and continuous learning.