HIRA HING
National Foods is an Indian food processing and spice manufacturing company known for producing asafoetida (hing) products under the brand name HIRA HING. Established in 1970, the company is recognized as one of the leading hing manufacturers in India and is known for adopting advanced manufacturing technologies, quality standards, and research-driven innovation in the spice industry.
National Foods operates under the National Group and specializes in the production, processing, research, and distribution of hing products for culinary, medicinal, Ayurvedic, and wellness applications.
History
National Foods was established in 1970 under the “Pyramid’s” label as a traditional asafoetida processing business. The company began with a small grinding mill and gradually evolved into one of India’s recognized hing processing organizations.
Over the years, National Foods expanded its manufacturing capabilities and adopted modern processing technologies. In 2001, the company launched one of India’s largest hing plants in Hyderabad, marking a major milestone in the Indian spice manufacturing industry.
The organization later diversified into multiple sectors and ventures under the National Group banner, including food processing, agriculture, Ayurveda, scientific research, and ready-to-cook food products.
Today, the company continues its operations with over five decades of experience and is managed by the third generation of the Jadia family.
About HIRA HING
HIRA HING is the flagship brand of National Foods and is promoted as “The Hing Specialists.” The brand manufactures a wide variety of asafoetida products for cooking, medicinal, Ayurvedic, and wellness purposes.
The company highlights the historical and traditional significance of hing in Indian cuisine and Ayurvedic practices. According to National Foods, hing has long been valued for:
- Flavor enhancement
- Digestive support
- Antioxidant properties
- Anti-inflammatory applications
- Medicinal and therapeutic uses
Infrastructure and Production
National Foods operates a modern manufacturing infrastructure located in a pollution-free industrial zone in Vadodara, Gujarat.
The facility includes:
- Fully automatic processing plants
- Hygienic manufacturing systems
- Advanced packaging units
- Essential oil extraction systems
- Quality testing laboratories
- Cryogenic grinding technology
The company states that its manufacturing capacity exceeds 5 tons per day.
Cryogenic Grinding Technology
National Foods is among the companies using cryogenic grinding technology for hing processing. The process involves freezing hing with nitrogen during grinding to preserve aroma, flavor, purity, and essential oils.
Benefits of this process include:
- Prevention of oxidation
- Minimal loss of essential oils
- Fine and uniform grinding
- Reduced heat generation
- Clean and hygienic processing
- Improved product consistency
Research and Development
In 2016, National Foods established the National Science Research Centre dedicated to research and development related to asafoetida and food sciences.
Research areas include:
- Microbiology
- Nutritional research
- Culinary research
- Ayurvedic research
- Environmental research
- Analytical testing
The organization integrates traditional knowledge with scientific research to develop innovative hing-based products.
Products
National Foods manufactures and supplies a wide range of hing products, including:
- Hing Powder
- Hing Granules
- Hing Chura
- Hing Lumps
- Hing Crystals
- Yellow Hing Powder
- Hing Drops
- Soya Hing
- Gluten-Free Hing
The company also develops specialized hing products for:
- Everyday cooking
- Gluten intolerance
- Ayurvedic purposes
- Digestive wellness
- Medicinal applications
Health and Wellness Focus
National Foods promotes the traditional health benefits associated with asafoetida. According to the company, hing may support:
- Digestion and gut health
- Relief from bloating
- Respiratory wellness
- Antibacterial and antifungal protection
- Antioxidant support
- General wellness applications
The company also emphasizes hing’s importance in Indian Ayurvedic traditions.
Certifications
National Foods has received multiple certifications and quality recognitions, including:
- ISO Certification
- Halal Certification
- BRCGS Certification
- AGMARK-approved laboratory support
- Hygiene and Green Environment certifications
The company states that it follows international food safety and quality standards.
Vision and Mission
Vision
To become a globally recognized organization delivering authentic quality products while promoting health, happiness, and prosperity.
Mission
To preserve the standards of authentic hing in India while continuously innovating products that improve culinary experiences and wellness applications.
National Group Ventures
National Foods operates under the National Group, which includes:
- National Foods
- HIRA HING
- National Ayurveda
- National Science Research Centre
- National Farms
- National Industries
- Modern Table
- Ifaa Good Food
- Mom’s Rasoi
- Just Mom
Clientele
National Foods has collaborated with multiple domestic food and spice brands across India. The company brochure highlights associations with:
- Priya
- VKL
- Sunstrike
Philosophy
The National Group follows a philosophy inspired by the five elements of life:
- Earth
- Water
- Fire
- Air
- Ether
The organization promotes a balance of sustainability, innovation, science, and tradition in its business operations and product development.
Director’s Message
According to Director Sanjay Patel, National Foods aims to bring the health and wellness benefits of hing to the global market while maintaining quality, innovation, and customer satisfaction.
Contact Information
National Foods – The Hing Specialists
- Address: 127, Road-N, GIDC, Waghodia, Dist. Vadodara, Gujarat – 391760, India
- Website: https://www.nationalfoods.co.in
- Email: info@nationalfoods.co.in
- Phone: 02668-262822 / 263434
- Toll Free: 18001210500