Keyurkumar Birsensingh Jurel
Keyurkumar Birsensingh Jurel is an Indian teacher, motivational speaker, business consultant, and entrepreneur based in Gujarat. He is the founder and CEO of the Bilwapatra hotel chain and is recognized for his leadership in affordable luxury hospitality and educational consultancy.
Early Life
Keyurkumar Birsensingh Jurel was born on 28 February 1996 in Valsad, Gujarat. His early life laid the foundation for his passion for education and entrepreneurship.
Education
He holds a Bachelor of Arts (B.A.), Master of Arts (M.A.), and Bachelor of Education (B.Ed.) degrees. He is currently pursuing a Ph.D., advancing his academic and professional expertise.
Career
Keyurkumar Birsensingh Jurel is the Founder and CEO of Shivashraya Hotels and Hospitality Ventures Private Limited, where he launched the Bilwapatra brand, a hotel chain focused on delivering premium guest experiences at budget-friendly prices. He developed standardized systems to ensure quality and guest satisfaction across all properties.
He also serves as the Designated Director of Shivshakti Educational And Overseas Consultancy LLP, overseeing operations and compliance while guiding the firm’s mission in educational and overseas consultancy.
With over eight years of experience, Keyurkumar has helped small and medium-sized enterprises clarify market positioning and restructure operations. His background as a teacher and trainer enhances his leadership style, emphasizing communication and team development.
Achievements
Keyurkumar is recognized for launching one of India's most affordable luxury hotel chains, Bilwapatra, democratizing luxury hospitality. He successfully transformed complex business concepts into actionable plans, improving customer experience and brand image. His innovative integration of local culture, Vedic wisdom, and heritage themes into hospitality has set new standards in guest experiences.
Philanthropy
His leadership philosophy is rooted in Nishkama Karma (selfless action), focusing on sincerity, excellence, and integrity in all endeavors.
About His Brand: Bilwapatra
Bilwapatra, launched in November 2025 by Shivashraya Hotels & Hospitality Ventures Pvt. Ltd., is headquartered in Thane, Maharashtra. Co-founded by Keyurkumar Jurel and Priti Dedhia, the brand aims to build a Pan-India presence offering a "premium feel at budget-friendly prices" rooted in Indian culture.
The brand features themed stays such as Pilgrim Path, Beach Bliss, Forest Escape, Hill Heaven, and Desert Dreams, with hotel categories including Delights, Premium Comfort, Resorts, Luxury, and Villa.
Bilwapatra’s business model combines asset-light and asset-own strategies through long-term leases, management contracts, and acquisitions. Expansion phases target multiple properties across India, focusing on Tier 1 and Tier 2 cities and major pilgrimage or tourist destinations.
Guest experience standards emphasize cleanliness, service, design, and technology, with a unique "10 minutes housekeeping guaranteed" policy and cultural integration in every property.