Varughese Tharakan
Varughese Tharakan is an Indian marketing strategist and business growth consultant from Kerala, India. He is known for his innovative revenue frameworks and strategic consulting that help brands achieve scalable growth. With over 22 years of experience, he has worked extensively in persuasion psychology, sales systems, and marketing strategy. He is the Founder and CEO of BISQOM Marketing Consultancy and has consulted over 500 businesses across jewellery, real estate, healthcare, beauty, education and retail segments. He continues to guide companies in building predictable revenue pipelines through structured marketing frameworks.
Early Life
Varughese Tharakan was born in Angadickal, Pathanamthitta, Kerala. He later shifted to Trivandrum, India, where he continues to reside and work.
Education
- MBA in Marketing – Anna University Chennai
Career
Varughese Tharakan began his professional journey in marketing and progressively developed expertise in business strategy, sales psychology, and brand scaling models. He has trained numerous professionals, mentored CEOs and guided business leaders in growth acceleration. He is the Founder and CEO of BISQOM Marketing Consultancy, established in 2018, operating from Trivandrum, Kerala. Through BISQOM, he has developed several frameworks such as Income Generating System Blueprint, Perceived Value Framework, Revenue Accelerator 365 and Influencer Ecosystem Framework. His methods have been instrumental in driving 2X–10X revenue growth for various brands. He is widely recognized for his contribution to major marketing success stories including Bhima Jewellery’s record ₹200 crore single-day sale in 2024 and India’s highest Akshaya Tritiya sales in 2025. His expertise expands across marketing design, digital transformation, sales optimization, advertising, corporate branding, media planning, visual campaigns, reputation management, celebrity management and experiential marketing. He has also been working with clients across UAE, United States, Canada, Australia and other international regions, expanding his strategic reach beyond India.
Achievements
- CEO and Founder of BISQOM Marketing Consultancy
- Business strategist for 500+ companies
- Architect of Bhima Jewellery’s record-breaking ₹200 crore sale (2024)
- Architect behind India’s Highest Akshaya Tritiya Sales (2025)
- Author of Malayalam personal branding guide ‘ആടിനെ പട്ടിയാക്കാമോ?’
- Creator of Revenue Accelerator 365 business growth program
Skills
- Marketing Strategy
- Digital Marketing
- Advertising and Branding
- Business Development
- Search Engine Marketing and Optimization
- Market Research and Media Planning
- Event Marketing, Celebrity Management and Visual Advertising
- Personal Branding and Growth Mentoring
Personal Life
Varughese Tharakan lives in Trivandrum, Kerala and is originally from Pathanamthitta. He continues to mentor marketing professionals and business owners through workshops and training programs. He is married to Mini Koshy, and they have two daughters, Angela Varughese and Elisha Varughese.