Piyush Kumar

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Piyush Kumar is a results-driven Sales & Marketing leader with 20+ years of experience in the global software industry—spanning B2B SaaS, enterprise software, AI solutions and IT resourcing. As Director – Sales & Marketing at TEKNIKOZ, he owns GTM and P&L outcomes, leads high-performing teams, and scales revenue across India, USA, Myanmar, Thailand, Dubai, Hong Kong and The Netherlands.

Core Summary

  • GTM & ABM strategist with consistent outperformance against revenue targets.
  • Deep experience in field + digital marketing, enterprise sales support, and global expansion.
  • Data-driven leader using analytics to optimize CAC, pipeline velocity, conversion and LTV.
  • People-first manager—builds, mentors, and scales cross-functional sales–marketing teams.

Current Role

Director – Sales & Marketing, TEKNIKOZ (Aug 2024–Present) – Pune/Remote TEKNIKOZ is a global talent & technology partner (HQ: Bangalore; offices in USA, Hong Kong, Myanmar, The Netherlands).

  • Define target markets, ICPs and multi-channel GTM plans to maximize market share & revenue.
  • Lead BD initiatives—alliances, partnerships, co-marketing, and channel development.
  • Own customer journey (acquisition → adoption → retention → advocacy).
  • Track trends/competition to open new regions and verticals; architect global expansion playbooks.
  • Run brand, PR, and demand-generation programs powered by AI-driven marketing ops.
  • Myanmar Business Mission (Feb–Mar 2025): engaged C-suite across sectors; seeded strategic alliances for TEKNIKOZ’s APAC growth.

Previous Experience

Centric Software – Field Marketing Manager, SEA & India (Aug 2022–Mar 2024)

  • Ran integrated campaigns: conferences, tradeshows, roadshows, webinars, ABM across Retail, Manufacturing, F&B, Logistics, Cosmetics & Personal Care.
  • Built strong ecosystems with media, associations, event partners; localized support for regional sales.
  • Tools: Salesforce, HubSpot, Mailchimp, Pardot, Canva, Figma.

Plural Technology – General Manager (Sales & Marketing) (Jan 2011–Jul 2022)

  • Owned India & international GTM; full sales lifecycle across Manufacturing, Auto, Retail, CPG, Logistics.
  • Scaled brand visibility, led digital & event marketing, partner programs, and enterprise staffing solutions.
  • Multiple performance awards for revenue impact and account growth.

Syntel – Business Development Specialist (Dec 2008–Dec 2010)

  • 45% increase in qualified leads; $2.5M annual revenue contribution via campaigns & lead engines.

IBS Software Services – Business Development (Jul 2006–Dec 2008)

  • UK/EU market development; supported ITB Berlin, HDNA & TOC; 15% YoY revenue lift in target segments.

Compulink – Inside Sales (Jan 2007–Jun 2007) • SEED Infotech – Marketing Executive (Aug 2006–Jan 2007)

Education

  • Executive Programme in Digital Marketing (EPDM) – IIM Jammu, 2024
  • MBA (IT) – Symbiosis Institute of Computer Studies & Research (SICSR), Pune, 2006 (1st Class)
  • B.Com – Patna University

Certifications (Select)

  • Google Analytics, Google Ads Search, AI-Powered Performance Ads – Skillshop (2024)
  • HubSpot Inbound Marketing (valid till 2026)
  • LinkedIn: B2B Marketing Foundations; B2B Content Marketing (SEO Writing); Sales Objection Handling; GTM Plan
  • Digital Transformation – IBMI (Cert. IDs available)
  • Intro to Cloud (AWS/Azure/GCP) – Udemy
  • Project Management Basics – IBMI (Cert ID: 409849-163-854-0855)
  • AI & GenAI Tools – GrowthSchool (2024)

Skills

P&L Ownership • Revenue & Profit Growth • Global Expansion • GTM & ABM • Demand Generation • Field & Digital Marketing • Enterprise & SaaS Sales Support • Partner/Alliance Programs • Data & Marketing Analytics • CRM/Automation (Salesforce, HubSpot, Pardot) • Event/Roadshow Strategy • Team Building & Leadership • Vendor & Budget Management

Interests & Community

  • Fitness & Holistic wellbeing; cooks healthy meals & beverages.
  • Senior Diploma in Tabla – Prayag Sangeet Samiti; plays multiple instruments.
  • Community builder: founded a 50-member industry peer group for social & spiritual initiatives.
  • Avid traveler and networker fostering cultural exchange.

Notable Events & Expos

  • India Fashion Forum – Bengaluru • MIRF – Kuala Lumpur • Indo Intertex – Jakarta • Multiple APAC tradeshows

Contact

Tagline

Transforming Businesses with Talent & Technology — GTM that Compounds Revenue.

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