Vanila International
Vanila International is a marketing and business consulting agency based in Thane west. Vanila International is built to go beyond traditional advertising by acting as a strategic growth partner that helps brands expand into new-age distribution channels, scale their presence, and unlock untapped growth opportunities.
History
Vanila International was founded by Nitendra Singh with the vision of creating a true business partnership rather than just agency execution. The company takes a holistic, business-first approach by deeply analyzing the entire ecosystem of a brand, identifying gaps, and building customized strategies aligned with revenue growth.
Services or Products
Vanila International offers a comprehensive range of services designed to build and scale brands effectively:
- Branding and identity development including brand strategy, logo design, visual identity, brand storytelling, packaging, and structural design
- Digital marketing and performance including social media management, paid campaigns, performance marketing, funnel building, and conversion optimization
- E-commerce and marketplace growth including Amazon, Flipkart, and D2C setup, listing optimization, marketplace advertising, and sales strategy
- Content creation and creative strategy including ad creatives, campaigns, product shoots, brand films, social media content, and copywriting
- Go-to-market and expansion strategy including launch planning, channel expansion, pricing, positioning, and market analysis
- Business and brand consulting including audits, growth roadmaps, revenue optimization, and corporate branding
- Integrated marketing solutions including 360 degree campaigns, PR, influencer collaborations, retail branding, and on-ground activations
The company’s core value proposition emphasizes growth partnership over service vendor roles, deep business understanding over surface-level execution, and customized strategies over standardized templates.
Operations
Vanila International operates with a co-founder mindset, combining strategy, execution, and distribution thinking. The company focuses on scalability and new-age channels while delivering tailored solutions for each brand.
The agency has worked on strategic communication, social media campaigns, and narrative building initiatives associated with government bodies, including projects connected to Prime Minister Office communications, as well as various state and central government authorities.
Vanila International also serves clients across multiple sectors including FMCG, wellness and ayurveda, fashion, education institutions, public figures, celebrities, spiritual leaders, and politicians for branding, marketing, and digital growth initiatives.
Recognition
Vanila International is recognized for integrating branding, marketing, and distribution strategy to help businesses scale across modern and digital ecosystems, driving visibility, sales, and market expansion simultaneously.
Leadership
Vanila International was founded by Nitendra Singh, who has over 18 years of experience in marketing, branding, and business consulting. After completing his MBA from IIM Indore, he worked with multiple organizations including Samsung, Future Group, Landmark Group, Transsion, and Pittie Group.
With extensive industry experience and a strong understanding of brand growth, he transitioned from a successful corporate marketing career to establish his own consultancy firm, driven by a vision to build impactful and scalable brands.