HIRA HING
HIRA HING is an Indian asafoetida (hing) brand operated under National Foods. HIRA HING is known for manufacturing and supplying premium hing products using advanced processing technology and hygienic production systems. The brand specializes in various categories of asafoetida products for culinary, medicinal, and Ayurvedic purposes.
History
National Foods was established in 1970 as a traditional hing processing business under the “Pyramid’s” label. Beginning as a small grinding mill with a 1 HP utility capacity for asafoetida processing, the company gradually expanded into one of India’s leading hing manufacturers.
Over the years, National Foods adopted advanced technologies and modern manufacturing systems. In 2001, the company launched one of India’s largest hing plants in Hyderabad, marking a major milestone in the Indian spice industry.
The organization later expanded into multiple sectors including:
- National Foods
- National Ayurveda
- National Science Research Centre
- National Farms
- National Industries
- Modern Table
The company is currently managed by the third generation of the Jadia family and continues its legacy with more than 50 years of experience in the spice manufacturing industry.
About HIRA HING
HIRA HING is promoted as “The Hing Specialists” and is recognized for producing authentic asafoetida products with a focus on quality, consistency, hygiene, and innovation.
The brand emphasizes the traditional and medicinal importance of hing in Indian cuisine and Ayurvedic practices. According to the company, hing has long been valued in Indian civilization as:
- A flavor enhancer
- A digestive aid
- An antioxidant
- An anti-inflammatory ingredient
- A medicinal and therapeutic spice
Health Benefits of Hing
According to National Foods, asafoetida (hing) offers several traditional and researched health benefits, including:
- Antibacterial and antifungal properties
- Support for digestion and gut health
- Relief from bloating
- Support in lowering blood pressure
- Antioxidant benefits
- Potential anti-inflammatory effects
- Support for respiratory wellness
The company also highlights hing’s role in Ayurvedic and wellness-based food applications.
Infrastructure and Production
National Foods operates a modern manufacturing infrastructure spread across approximately 4300 sq. ft. in a pollution-free zone in Vadodara, Gujarat.
The facility includes:
- Fully automatic processing plants
- Hygienic production units
- Cryogenic grinding technology
- Advanced quality testing laboratories
- Automatic packaging systems
- Essential oil extraction systems
The company states that its production capacity exceeds 5 tons per day.
Cryogenic Grinding Technology
National Foods is among the manufacturers using cryogenic grinding technology for hing processing. The process involves freezing hing using nitrogen during grinding to preserve aroma, purity, and essential oils.
Advantages of this process include:
- Prevention of oxidation
- Uniform particle distribution
- Fine grinding quality
- Minimal loss of essential oils
- Reduced heat generation
- Clean and pollution-free processing
Research and Development
In 2016, National Foods established the National Science Research Centre dedicated to research and development in asafoetida and related food sciences.
The research center focuses on:
- Microbiology
- Analytical research
- Culinary research
- Ayurvedic research
- Nutritional research
- Environmental research
The organization integrates traditional knowledge with modern scientific methods to develop innovative hing products.
Products
HIRA HING manufactures and supplies a wide range of asafoetida products including:
- Hing Powder
- Hing Granules
- Hing Chura
- Hing Lumps
- Hing Crystals
- Gluten-Free Hing
- Yellow Hing Powder
- Hing Drops
- Soya Hing
The brand also develops hing products for:
- Cooking purposes
- Gluten intolerance
- Ayurvedic applications
- Medicinal usage
Certifications
National Foods has received multiple certifications and quality recognitions, including:
- ISO Certification
- Halal Certification
- BRCGS Certification
- AGMARK-approved laboratory support
- Hygiene and Green Environment certifications
The company states that it follows international food safety and quality standards.
Vision and Mission
Vision
To become a globally recognized organization delivering authentic quality products while promoting health, happiness, and prosperity.
Mission
To preserve the standards of authentic hing in India while continuously innovating products that enhance culinary experiences.
Director’s Message
According to Director Sanjay Patel, the organization aims to bring the health benefits of hing to the global market while maintaining high product quality, innovation, and customer satisfaction.
Associated Brands and Ventures
National Group ventures include:
- National Foods
- HIRA HING
- National Ayurveda
- National Science Research Centre
- National Farms
- National Industries
- Modern Table
- Ifaa Good Food
- Mom’s Rasoi
- Just Mom
Clientele
National Foods has collaborated with multiple domestic brands and businesses across India. The brochure highlights associations with brands such as:
- Priya
- VKL
- Sunstrike
Philosophy
The National Group follows a philosophy inspired by the five elements of life:
- Earth
- Water
- Fire
- Air
- Ether
The organization believes in balancing sustainability, innovation, science, and tradition while building long-term value and social responsibility.
Contact Information
National Foods – The Hing Specialists
- Address: 127, Road-N, GIDC, Waghodia, Dist. Vadodara, Gujarat – 391760, India
- Website: https://www.nationalfoods.co.in
- Email: info@nationalfoods.co.in
- Phone: 02668-262822 / 263434
- Toll Free: 18001210500