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| description=Anuj Gupta (born 26 April 1986) is an Indian entrepreneur and business leader from Prayagraj, Uttar Pradesh. He is the Dealer Principal for Force Motors Ltd. and TVS Motor Company, a petroleum retail operator with Bharat Petroleum, and the owne... | | description=Anuj Gupta (born 26 April 1986) is an Indian entrepreneur and business leader from Prayagraj, Uttar Pradesh. He is the Dealer Principal for Force Motors Ltd. and TVS Motor Company, a petroleum retail operator with Bharat Petroleum, and the owne... | ||
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Revision as of 13:46, 14 September 2025
Anuj Gupta (born 26 April 1986) is an Indian entrepreneur and business leader from Prayagraj, Uttar Pradesh. He is the Dealer Principal of Force Motors Ltd. and TVS Motor Company, as well as a petroleum retail operator with Bharat Petroleum Corporation Ltd. (BPCL). Gupta also owns multiple retail and lifestyle franchises including ColorPlus, Me N Moms, Turtle, Wanna Party, Toonz, and Lilliput. With over 15 years of experience in automotive, petroleum, and retail businesses, he is recognized for his leadership in dealership expansion, customer-focused initiatives, and retail management.
Education
Gupta completed his schooling at St. Joseph’s College, Allahabad, where he was Athletic Captain and received the Best Sportsperson Award. He later pursued higher education at Mainathi Kunwar Chandrawati Degree College, Pratapgarh (2014–2017). In 2020, he earned an MBA in Business Administration and Management (General) with Grade “A” from Swami Vivekananda Subharti University, Meerut.
Career
Anuj Gupta began his professional journey in the petroleum sector with Bharat Petroleum Corporation Ltd., where he has been associated for over 15 years. Under his management, his COCO outlet achieved the All-India highest diesel sales, and he was appointed Senior Vice President of the Prayagraj & Kaushambi Petroleum Dealer Welfare Association.
He expanded into the automotive sector as Dealer Principal for Force Motors Ltd. and TVS Motor Company, overseeing sales, service, and operations with a focus on customer experience and modern infrastructure.
Alongside petroleum and automotive ventures, Gupta has invested in retail and lifestyle businesses, managing franchises for leading brands like ColorPlus, Me N Moms, Turtle, Wanna Party, Toonz, and Lilliput. He also operated The Child House, a specialty store for children’s products from newborn to 12 years.
Sports and Community Engagement
A passionate footballer and former school athletics captain, Anuj Gupta continues to support youth sports in Prayagraj. He sponsors football tournaments at St. Joseph’s College and encourages grassroots sporting activities. His leadership reflects a balance of business excellence and social responsibility.
Personal Life
Anuj Gupta resides in Prayagraj, Uttar Pradesh, with his family. He is the proud parent of two children, Prisha and Advay. He credits his professional philosophy to five guiding principles:
- Start with WHO, WHY, HOW
- Send a clear cover note with every quote
- Inspect what you expect
- Data is the pulse of the business
- Potential + Process Excellence = Greatness
He often shares his personal motto: “Dreams are free. Goals have a cost. While you can daydream for free, goals don't come without a price. Time, Effort, Sacrifice, and Sweat.”