Ganesh Kumar D

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Ganesh Kumar D is an Indian entrepreneur and business executive based in Chennai, Tamil Nadu. He has built a career spanning digital media, e-commerce, consumer brands, financial services, EdTech, business strategy, marketing, revenue growth, and business transformation.

He currently serves as Group Chief Marketing & Business Officer at EBG Group, where he leads strategic business and growth initiatives across a diverse portfolio of businesses and brands.

Early Life

Ganesh Kumar D was born on 16 November 1990 in Chennai, Tamil Nadu, where he was also raised.

From an early age, he developed an interest in technology, the internet, and digital communities. While studying in the 8th standard, he launched his first website, marking an early beginning to his journey in the digital space.

By 2010, he had developed online communities with more than 200,000 followers during the early growth of social media in India. This early experience in digital audience building later became an important foundation for his career in digital media, marketing, e-commerce, and entrepreneurship.

Education

Ganesh Kumar D holds a Master’s in Leadership from the Indian School of Business (ISB). He has also completed a certification programme in Agentic AI from the Massachusetts Institute of Technology (MIT).

His academic and professional learning reflects his focus on leadership, emerging technologies, artificial intelligence, business strategy, and AI-driven business transformation.

Career

Ganesh Kumar D began his professional journey in digital marketing and gradually progressed into entrepreneurship and senior leadership roles covering growth, marketing, sales, revenue, business strategy, business development, and P&L management.

His professional experience spans digital media, e-commerce, EdTech, financial services, consumer brands, home elevators, franchising, licensing, and strategic business development.

EBG Group

At EBG Group, Ganesh Kumar D serves as Group Chief Marketing & Business Officer, leading business strategy, branding, marketing, sales, revenue growth, franchising, licensing, strategic partnerships, and business transformation across the group’s diverse portfolio.

His portfolio spans businesses and brands including Acer Electric, Carlton Group, Daewoo Appliances, Hard Rock, Adhira & Appa Café, Chhota Bheem Café, Ageon Longevity, Nonstop Group, Natuf, Tarzan, Native Touch, Tollywood Pro League, Vajram Electric, Franchise World, EBG Realty, and EBG Landholding.

He joined EBG Group as Director of Business Strategy & Marketing before being promoted to the group leadership position.

Nibav Lifts and Elite Elevators

Prior to EBG Group, Ganesh Kumar D served as Global Head – Growth & Strategy at Nibav Lifts and Elite Elevators.

In this role, he was involved in international growth, marketing, and sales initiatives.

During his tenure, the businesses expanded across more than 10 countries including the United States, Canada, Australia, Thailand, Mexico, Kenya, Malaysia, and the United Arab Emirates.

Shriram Group

Ganesh Kumar D also served as Group Head – Digital Business Growth & Cross Sell at Shriram Group, driving digital transformation and growth initiatives across the group.

He played a key role in the digital integration of Shriram City Union Finance and Shriram Transport Finance following their merger to form Shriram Finance.

His work included helping bring together the customer-facing digital ecosystem of the B2C and B2B businesses under the unified Shriram Finance platform.

He also played a key role in launching and scaling ShriramOne, the group's financial services super app, which has surpassed 10 million downloads on the Google Play Store.

K12 Techno Solutions

At K12 Techno Solutions, Ganesh Kumar D served as Vice President – Growth & Revenue. He was responsible for digital growth, marketing, sales, and revenue initiatives across the organization's EdTech businesses.

IncNut Digital

Earlier in his career, Ganesh Kumar D joined IncNut Digital as one of its early employees, when the company had a team of fewer than 10 members.

He played a key role in building and scaling its digital media and e-commerce ecosystem, contributing to platforms such as StyleCraze and MomJunction.

He later contributed to the launch and growth of consumer-focused personalized beauty and wellness brands, including SkinKraft and Vedix, which focused on personalized skincare and wellness solutions in India.

IncNut Digital, the company behind SkinKraft and Vedix, was subsequently acquired by Emami. Emami agreed to acquire a 60 percent stake for ₹321 crore, with the remaining stake to be acquired subsequently.

Stan Ventures

Ganesh Kumar D began his professional journey at Stan Ventures as a Digital Marketing Manager, where he developed his early expertise in digital marketing and online business growth.

Entrepreneurship

Ganesh Kumar D is the Founder and CEO of Weet Group, a digital media, e-commerce, and consumer brand venture.

He launched WeetNow, a digital media platform focused on women’s health and lifestyle. The platform grew its social media presence to more than 15 million followers and subsequently expanded into e-commerce and consumer products.

The Weet Group portfolio has included brands and initiatives such as WeetMart, WeetKart, Laknew, Being Mother, RapidSteam 2000, and Wilaap.

His entrepreneurial approach combines digital audience building, content, e-commerce, consumer products, performance marketing, and brand development.

Digital Community Building

Ganesh Kumar D began building digital communities at an early stage of his career, before social media became a major commercial ecosystem in India.

His experience in growing online audiences and digital platforms provided a foundation for his later work across digital media, e-commerce, consumer brands, and technology-enabled businesses.

Through Weet Group and other professional roles, he has worked on transforming digital audiences into scalable businesses through content, commerce, consumer products, and strategic marketing.

Leadership and Business Expertise

Ganesh Kumar D has experience in:

• Business Strategy
• Revenue Growth
• Marketing and Branding
• Sales and Business Development
• Digital Transformation
• E-commerce
• Digital Media
• Consumer Brands
• Franchising and Licensing
• Strategic Partnerships
• P&L Management
• Emerging Technologies
• AI-driven Business Transformation

He has led multidisciplinary teams across marketing, sales, technology, product, analytics, operations, and business development.

He has also worked with startups, established organizations, consumer brands, financial services businesses, EdTech companies, and diversified business groups.

He has mentored startups and business professionals on business growth, digital strategy, and scaling organizations from early-stage operations to larger commercial businesses.

Professional Focus

Ganesh Kumar D’s professional areas include:

• Business Strategy
• Digital Transformation
• Marketing and Branding
• Revenue Growth
• Sales and Business Development
• E-commerce
• Digital Media
• Consumer Brands
• Franchising and Licensing
• Strategic Partnerships
• P&L Management
• Emerging Technologies
• Agentic AI
• AI-driven Business Transformation

Professional Achievements

• Built online communities with more than 200,000 followers by 2010.
• Built and scaled digital media and e-commerce platforms.
• Contributed to the growth of StyleCraze and MomJunction.
• Contributed to the development of SkinKraft and Vedix.
• Led digital growth and business transformation initiatives at Shriram Group.
• Played a key role in the launch and scaling of ShriramOne.
• Led international growth and strategy initiatives across multiple countries at Nibav Lifts and Elite Elevators.
• Founded and led Weet Group.
• Developed WeetNow into a digital media platform with more than 15 million social media followers.
• Serves as Group Chief Marketing & Business Officer at EBG Group.

Personal Life

Ganesh Kumar D is married and has two children. He has two brothers, Arun Kumar, who works in the IT sector in the United States, and Rajkumar, who works for a UK-based company.

Outside his professional career, he has interests in business models, emerging technologies, consumer brands, entrepreneurship, digital innovation, and continuous learning.

Known For

Ganesh Kumar D is known for:

• Group Chief Marketing & Business Officer at EBG Group
• Founder and CEO of Weet Group
• Digital Media Entrepreneurship
• E-commerce and Consumer Brand Development
• Business Strategy and Growth Leadership
• Digital Transformation
• Marketing and Revenue Leadership
• Financial Services Digital Growth
• International Business Expansion
• Strategic Partnerships
• Emerging Technology and AI-driven Business Transformation

Related Businesses and Platforms

• Weet Group – YourStory
• Shriram Finance
• ShriramOne
• StyleCraze
• MomJunction
• SkinKraft
• Vedix
• Nibav Lifts
• Elite Elevators
• EBG Group

External Links

• LinkedIn – @ganeshdgk
• Instagram – @ganeshdgk121
• Facebook – @ganeshdgk
• Official Website