Varughese Tharakan: Difference between revisions
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| occupation = Marketing Strategist, Consultant | | occupation = Marketing Strategist, Consultant | ||
| knownfor = Revenue Architect, CEO of BISQOM Marketing Consultancy | | knownfor = Revenue Architect, CEO of BISQOM Marketing Consultancy | ||
| education = MA Psychology | | education = MBA Marketing, MA Psychology | ||
| residence = Trivandrum, Kerala, India | | residence = Trivandrum, Kerala, India | ||
| yearsactive = 2003–present | | yearsactive = 2003–present | ||
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==Career== | ==Career== | ||
Varughese Tharakan began his professional journey in marketing and progressively developed expertise in business strategy, sales psychology, and brand scaling models. He has trained numerous professionals, mentored CEOs and guided business leaders in growth acceleration. | Varughese Tharakan began his professional journey in marketing and progressively developed expertise in business strategy, sales psychology, and brand scaling models. He has trained numerous professionals, mentored CEOs and guided business leaders in growth acceleration. He is the Founder and CEO of BISQOM Marketing Consultancy, established in 2018, operating from Trivandrum, Kerala. Through BISQOM, he has developed several frameworks such as Income Generating System Blueprint, Perceived Value Framework, Revenue Accelerator 365 and Influencer Ecosystem Framework. His methods have been instrumental in driving 2X–10X revenue growth for various brands. He is widely recognized for his contribution to major marketing success stories including Bhima Jewellery’s record ₹200 crore single-day sale in 2024 and India’s highest Akshaya Tritiya sales in 2025. His expertise expands across marketing design, digital transformation, sales optimization, advertising, corporate branding, media planning, visual campaigns, reputation management, celebrity management and experiential marketing. He has also been working with clients across UAE, United States, Canada, Australia and other international regions, expanding his strategic reach beyond India. | ||
He is the Founder and CEO of BISQOM Marketing Consultancy, established in 2018, operating from Trivandrum, Kerala. Through BISQOM, he has developed several frameworks such as Income Generating System Blueprint, Perceived Value Framework, Revenue Accelerator 365 and Influencer Ecosystem Framework. His methods have been instrumental in driving 2X–10X revenue growth for various brands. | |||
He is widely recognized for his contribution to major marketing success stories including Bhima Jewellery’s record ₹200 crore single-day sale in 2024 and India’s highest Akshaya Tritiya sales in 2025. His expertise expands across marketing design, digital transformation, sales optimization, advertising, corporate branding, media planning, visual campaigns, reputation management, celebrity management and experiential marketing. | |||
==Achievements== | ==Achievements== | ||