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Amresh Pratap Yadav: Difference between revisions

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Created page with "{{#seo: | title=Amresh Pratap Yadav – Employer Branding Leader & Storyteller | title_mode=append | keywords=Amresh Pratap Yadav, Amresh Yadav, Employer Branding India, Johnson Controls Employer Branding, Recruitment Marketing, Talent Market Intelligence, Employer Value Proposition, TEDx speaker Amresh, Amresh Pratap Yadav LinkedIn, Amresh Yadav SEO | description=Amresh Pratap Yadav (Amresh Yadav) is an employer branding leader and storyteller. He is General Manager —..."
 
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{{#seo:
{{#seo:
| title=Amresh Pratap Yadav – Employer Branding Leader & Storyteller
| title=Amresh Pratap Yadav – Employer Branding Leader, TEDx Speaker, Storyteller
| title_mode=append
| title_mode=append
| keywords=Amresh Pratap Yadav, Amresh Yadav, Employer Branding India, Johnson Controls Employer Branding, Recruitment Marketing, Talent Market Intelligence, Employer Value Proposition, TEDx speaker Amresh, Amresh Pratap Yadav LinkedIn, Amresh Yadav SEO
| keywords=Amresh Pratap Yadav, Amresh Yadav, Amresh Pratap Yadav Wiki, Amresh Yadav Biography, Amresh Yadav TEDx, Employer Branding India, Johnson Controls Branding, Amresh Yadav Storyteller, Amresh Yadav Media & Advertising
| description=Amresh Pratap Yadav (Amresh Yadav) is an employer branding leader and storyteller. He is General Manager — Employer Branding at Johnson Controls, a TEDx speaker, founder of two startups (Leczon.com and HappyRailing.com), and an alumnus of the University of Leicester.
| description=Amresh Pratap Yadav is an Indian employer branding strategist, TEDx speaker, and storyteller. With a Master's in Media & Advertising from the University of Leicester, he is known for building authentic corporate brands, winning multiple awards, and speaking at leading global forums.
| image=Amresh Pratap Yadav.jpeg
| image=Amresh Pratap Yadav.jpeg
| image_alt=Amresh Pratap Yadav profile image
| image_alt=Amresh Pratap Yadav profile photo
}}
}}


{{infow
{{infow
| title = Amresh Pratap Yadav [[file:verified.png]]
| title=Amresh Pratap Yadav [[file:verified.png]]
| image = Amresh Pratap Yadav.jpeg
| image=Amresh Pratap Yadav.jpeg
| image_size = 250px
| image_size=250px
| caption = Amresh Pratap Yadav, Employer Branding Leader
| caption=Amresh Pratap Yadav
| born = 1 September
| birth_place=Singrauli, Madhya Pradesh, India
| birth_place = Singrauli, Madhya Pradesh, India
| nationality=Indian
| nationality = Indian
| education=Masters in Media & Advertising (University of Leicester, UK)
| education = Master in Media & Advertising, University of Leicester (Merit)
| occupation=Employer Branding Leader, Storyteller, TEDx Speaker
| occupation = General Manager - Employer Branding; Employer Branding Strategist; Storyteller
| yearsactive=2011–present
| employer = Johnson Controls
| knownfor=Employer Branding Strategy, Storytelling, TEDx Talks, Business Conferences, Podcast Features
| yearsactive = 2009–present
| website=[https://www.linkedin.com/in/amreshpy -Amresh Pratap Yadav ]
| knownfor = Employer branding strategy, recruitment marketing, EVP development, corporate storytelling, TEDx speaking
| website = https://www.linkedin.com/in/amreshpy/
| email = amreshpy@gmail.com
| instagram = https://www.instagram.com/amrecito
}}
}}


Amresh Pratap Yadav, commonly referred to as Amresh Yadav, is an employer branding and talent marketing leader based in Mumbai. He currently serves as General Manager and Lead for Employer Branding at Johnson Controls for India and the Pacific region. Amresh combines strategic communications, digital trend expertise, and talent intelligence to build employer value propositions, campus engagement programs, and employee advocacy initiatives that align brand promise with employee experience.
'''Amresh Pratap Yadav''' is an Indian employer branding leader, storyteller, and TEDx speaker. He is recognized for his work in shaping employer brand strategy, leadership in digital storytelling, and participation in global business and learning forums. Yadav has been featured at multiple TEDx platforms, Featured in Forbes India October 2024 Digital Edition and has won international recognition for his contributions to creative employer branding.
 
==Early life and education==
Amresh was born in Singrauli, Madhya Pradesh, and celebrates his birthday on 1 September. He completed a Master of Arts in Media and Advertising from the University of Leicester, United Kingdom, graduating with merit. His academic work included a dissertation on social media advertising practices, which analyzed how leading apparel brands use social platforms to influence purchase intent.
 
==Professional career==
Amresh’s professional experience spans employer branding, campus recruitment, and talent marketing across corporate, startup, and advisory roles.
 
* Johnson Controls — General Manager / Lead, Employer Branding (Aug 2022–present). He leads employer branding across India and the Pacific, overseeing content strategy, social media, EVP development, campus engagement, and employee experience programs.
* Johnson Controls — Employer Branding Manager (Dec 2021–Jul 2022). He contributed to EVP articulation, recruitment marketing campaigns, and internal advocacy.
* Santa Fe Relocation — Employer Branding, Consumer Business (Sep 2017–Dec 2021). He designed talent-facing communication strategies and employer positioning for global mobility services.
* Larsen & Toubro — PT&D HR, Employer Branding & Campus (Sep 2011–Feb 2015). He focused on university recruitment, talent attraction, and early-stage branding initiatives.
* Founder / Co-founder roles:
* Leczon.com — EdTech startup for students to share notes and learning resources (Aug 2009–Aug 2011).
* HappyRailing.com — Travel-tech platform to connect train travelers and enable travel storytelling and vlogging (Jan 2013–Oct 2014).
 
Throughout his career, Amresh has blended practical HR and marketing experience with entrepreneurial experimentation to create employer branding programs that resonate with both candidates and employees.


==Selected projects and contributions==
==Early Life and Education==
* Employer Value Proposition (EVP) design and rollout for multinational clients, emphasizing authentic employee narratives and measurable talent outcomes.
Amresh Pratap Yadav was born on 1 September in Singrauli, Madhya Pradesh. He completed his schooling in Singrauli and earned his Bachelor’s degree from Indore University. During his school and college years, he was active as a poet and dramatist. Later, he pursued his Masters in Media & Advertising from the University of Leicester, United Kingdom, where he specialized in strategic communications and digital marketing.
* Data-driven recruitment marketing campaigns using social platforms and content-first storytelling.
* Campus engagement programs that connect academic talent pipelines with corporate roles and internship pathways.
* Internal influencer programs and employee advocacy campaigns that amplify employer brand reach organically.


==Public speaking, awards and recognition==
==Professional Career==
Amresh is a practitioner speaker and storyteller who has delivered talks at TEDx events and industry platforms. He is an AI & ML enthusiast who incorporates data and analytics into talent marketing practice. He has also been featured in industry publications and has been shortlisted for corporate recognition in employer branding circles.
Yadav began his career in human resources and employer branding with Larsen & Toubro, contributing to campus engagement and recruitment marketing. He later worked with Santa Fe Relocation, where he developed employer branding and consumer business initiatives. As co-founder of Leczon.com (EdTech) and HappyRailing.com (TravelTech), he gained entrepreneurial experience in digital and community-driven businesses. 
Currently, Yadav leads employer branding strategy at Johnson Controls, where he focuses on positioning the company as an employer of choice across India and the Pacific.


==Philosophy and approach==
==Awards and Recognitions==
Amresh believes employer branding sits at the intersection of business strategy, organizational culture, and individual human experience. His approach prioritizes authenticity, measurable outcomes, and inclusive employer experiences that reflect the brand promise inside the organization as well as outside it.
* 40 Under 40 by World Brand Affairs 
* Creative Employer Brand Leadership Award 


==Selected publications and media==
==Speaking Engagements==
* LinkedIn articles and thought pieces on employer branding, recruitment marketing, and digital talent strategies.
Yadav has spoken at several prestigious forums: 
* Presentations and TEDx talks focused on storytelling, talent experience, and the future of work.
* TEDx IIT Kharagpur – How GenZ can drive the next big shift in corporate culture| Amresh Yadav
* TEDx IIT Kanpur – Youth and Brands Shaping the Short Video Culture
* TEDx SGRR –  Culture is the New Brand - Employed Branding starts from within
* Ideas Matter Most (IIT Kanpur) – Youth Leading the Charge for Social Change 
* Asia L&D International Business Conference – The power of storytelling in employer branding
* HerKey – Aligning company brand to the aspirations of new Indian women


==Skills==
==Podcasts==
* Employer branding strategy
* Manatal – Employer Branding Strategy 
* Recruitment marketing and social media advertising
* Let’z Talk – How Strong is Your Employer Brand
* Employer Value Proposition (EVP) development
* Campus engagement and university recruitment
* Content strategy and corporate storytelling
* Talent market intelligence and analytics


==Education==
==Personal Life==
* Master in Media & Advertising, University of Leicester (2015–2017) — Merit. Dissertation: Social media advertising practices and consumer response.
Amresh Pratap Yadav resides in Mumbai, Maharashtra. Outside of his professional role, he is passionate about mentoring, poetry, and social change initiatives.
* Additional executive learning and certifications in digital marketing, communications, and HR practices.


==External links==
==External Links==
* LinkedIn : [ https://www.linkedin.com/in/amreshpy/ - ]
* LinkedIn : [https://www.linkedin.com/in/amreshpy – Amresh Pratap Yadav ]
* Instagram : [ https://www.instagram.com/amrecito - ]
* Instagram : [https://www.instagram.com/amrecito?igsh=cmF5cDlucjZhM3l2&utm_source=qr – @amrecito ]
* Email: amreshpy@gmail.com
* Featured in Brands Impact Magazine: [ https://brandsimpact.in/asia-award/pdf/our-magazine.pdf - ]
* Brands Impact Article: [ https://businessconnectindia.in/employer-branding-in-the-age-of-gen-z-amresh-pratap-yadav/?fbclid=PAdGRleAMvmaZleHRuA2FlbQIxMQABp9sZRb39TbSJpnWJM2wgJwRLtjjgi17Mnk965kUJ93dkA6XIh8RVsMAZeUJE_aem_KNTlejzRIglWLtkXqGBnMQ - ]
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